Ain’t No Mountain High Enough – Growth Marketing Werks
If you’re an ambitious institution looking for a way to climb to the top, look no further. Growth marketing werks are the latest ratchet on your success toolbox. And boy, do they werk it!
Werk It, Werk It Real Good – The ABCs of Growth Marketing Werks
So, what exactly is growth marketing, and how does it werk? Well, imagine a gym. You’re setting goals, working hard, exercising different tactics (push-ups for customer acquisition, sit-ups for retention, and weightlifting for revenue), and tracking progress. Growth marketing is the coach feeding you protein shakes of strategy and measuring muscle gain (metaphorical muscles relating to your business growth, of course).
Push-Ups: Customer Acquisition
Just like push-ups strengthen your chest and core, customer acquisition focuses on strengthening your base.All efforts focus on getting new clients onboard and expanding your realm.
- Email marketing Campaigns
- Affiliate Marketing Programs
- Social Media Advertising
Sit-Ups: Customer Retention
As the name suggests, customer retention is all about keeping that client base fit and happy. You’re doing sit-ups to maintain the hard work you’ve done so far.
- Excellent Customer Service Experiences
- Customer-Loyalty Programs
- Value Added Services
Weightlifting: Maximising Revenue
Ever reached a weightlifting plateau? Consider revenue maximisation exercises as the equivalent of throwing on more weights. You want to maximise the revenue from each of your customers. More weight equals more gains, right?
- Upselling and Cross-selling strategies
- Improving Customer Lifetime Value (CLV)
- Implementing Effective Pricing Strategies
Still not Convinced? Here’s Why Growth Marketing Werks
Growth marketing is not a trend; it’s a necessity. Traditional marketing strategies often focus on short-term results, but growth marketing goes for the long haul. It views every step of the client journey as a chance to ‘werk out’ and improve. Best of all, it provides measurable results – so if you’re looking to get your business into shape, why not give growth marketing a shot?
